How to execute an outstanding and memorable Event

Published 16.05.2017

Our successful Canada Event during ITB in Berlin, the World`s largest Tourism Trade Show

What is this Event all about?

We have been organizing a high-end Canada function for the past 13 years. Despite a very strong competition, we have achieved our goal to make this event one of the most popular during the very busy ITB days with almost 100,000 trade visitors from all over the world. Over 300 international guests (Canadian ITB exhibitors and media and trade representatives from various countries) enjoy a „Canada House Party“ in a relaxed atmosphere, with great networking opportunities. The event is only possible because of a very strong partnership approach. Air Canada, most of the Canadian provinces and territories and private sector companies are supporting us. And this year we had something very special to celebrate: Canada`s 150th anniversary!

Photo: KHL with the awesome ladies representing Air Canada and the four Canadian Atlantic provinces - costumes provided by Paintertainment

Where does the Event take place?

We have a perfect location for this – the Embassy of Canada on Leipziger/Potsdamer Platz, right in the heart of vibrant Berlin. Our event is happening in various rooms on two floors, with the „Timber Hall“ being the highlight. This hall has the shape of a tipi, with high wooden walls and a glass roof on the ceiling - ideal to place a cool bar!

Photo: So cool: the "Timber Hall" at the Embassy of Canada - courtesy of Jan Bracka

What makes this Event so successful?

A perfect location. Great food, mostly with a Canadian touch. Excellent wines and beer from Canada. Refined cocktails. Interactive games which include a raffle. Creative „walking acts“ in awesome costumes. Paintbrush for our guests provided by the awesome team of Paintertainment (Canadian creativity at its best!). Short speeches, entertaining videos. A casual atmosphere and the opportunity to meet old friends and make new ones.

This year, Jasper Bungart has produced a nice video of our event – have a look:

Photo: So popular - airbrush provided by Paulo of Paintertainment

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